Action Plan,

Action Plan

Once you have selected a list of target companies then follow the below 12 steps for each of the companies that you have chosen. Your main objective is to get “your name” in front of the prospective employers as often as possible in a 2 week cycle. (See: Targeting link below to help select that list) ****** See below

Please read: Happiness
1. Day One: Prior to sending the first info document . Email or call the potential hiring manager that the missive is coming. Only write a short note; "Please expect an interesting note, or “I sent you some interesting info and look forward to discussing it with you. “ Sign your first name only. (Only leave your name once, First name.) (Be sure to do SERIOUS research on the companies and the HA.) Use Seeker Chronicle ever step. Additional Information

(A word of caution: Be sure that the target is still there and located at that address.) (Call and confirm info) This example works for both the existing/advertised jobs, as well as, the hidden opportunities. We have also had great success with the ever limited recruiting arm of the transition industry. www.linkedin.com research can be very helpful here. (Yes, your email could end up as spam.) Please check out this alternative. Alternative & Danger

Selecting your companies:
Targeting

Use your prospective new company’s NEWS/press to find Exec’s email addresses or call very early or late and ask for it. Say that you have been trying to email and it keeps coming back, say “What am I doing wrong?” You will get the address, if you use the dumb card. People like to help, when it puts them in a position of authority, even if is only for a moment. (For companies over $150 million you can go to the EVP, but again, make sure it is at least two levels above where you want to be.)

2. Day Two: Mail: Tuesday is a great day to mail the info doc or first piece of the Candidate Information Program. Only attach a "yellow sticky" that says “thought you would be interested.” Sign only with your first name. Send no cover letter.

2a. Send only 5-7 @ a time. Repeat this action with another 5-7 in 3 -5 days or the on the next Tuesday. If you send more it is nearly impossible to keep accurate track of the contacts.

Include a business card inside the missive. Be sure to hand write all the envelopes, preferably in a woman's hand.. In the lower left hand corner of the envelope, write personal & confidential. Your return address might only be your last name only and the city and state. (Gives the illusion of anonymity.)

(You can also a blanket approach where you mail to several people in the same company, but just remember to send to C level first.) (I would not send to HR.)

(Remember, send to the companies that you do not want to work for 1st. I would use this pattern, send out the 1st 5 to companies you do not want to work for, then 3 days later to 5 that you do, then 3 days later to another 5 that you do. (See 2a above instructions for sending no more than 5-7 at a time.) Allow 3-5 days for the mail to get there.) If the maail is going to your hometown, send one to yourself and see how long it takes.)

3. Day Three: Call and let the hiring authority know the info doc should be there today or tomorrow. Use Dial by Name on the company’s system to locate executive’s #.

Call early, 7:30AM-9:00 to get access to internal system. Dial by name directory. See: Call Schedule Bell Be sure to have a prepared text done for the Voice Mail. VM Moat Tender

There are Eight reasons for every SALES call that you make.

1. Set up an interview or a coffee
2. Get another name in the organization
3. Cultivate "another" career ADVISER
4. Get names of competitors, it serves two purposes, makes you more valuable and additional contacts
5. Ask contact to make an introductory call for you
6. Ask contact to review and evaluate your marketing materials Info
7. Meet with contact to review other missives, esp the "After Hire" piece
8. Remember that the C Level's Admin is the most respected admin in the company.
Treat them the same way you would the C Level officer.

4. Day Four: Email or call, or both to be sure they received your missive. Leave just your first name and contact #, as if they know you. Yes, it sounds like a game of cat and mouse, it is. Please see this alternative: Option Make this a "warm" call, not a cold call. Everyone is afraid of the first 10 phone calls. That is why you send the first 5 to companies you do not want to join. See: Chat Read the info there as to the purpose of the calls. (Email content see above # 1.)

(When the admin or CEO, says something like the below; and they will!
I did receive the document and compliment you on your creativity. However, we do not have a position open that fits your qualifications. I will surely keep your info on file if something becomes available.

Then Say:
I am not looking for a job. Top, wait for a response…..Then say, I am looking for a moment of your time to demonstrate why I am a possible opportunity for you and your organization.)

5. Day Five: Email or Call or both, to secure an appointment.

Early Friday morning is the best time to call, as executives are usually in. Always use an “either or close.”

Example: Is Wednesday at 10:10 AM or Thursday @ 4:50 PM best for you? In sales parlance this is called an assumptive close. You are assuming you have an appt, you are just checking on the time. *** If you find that the "C" level executive is traveling excessively and has not yet seen your information and you have already secured their email address you can send the new missive (2-19-10) product designed for email. Slick

If you do send this page via email please make sure that the exec can read it on their cell phone. (You can think about both attaching it and placing it in the email to the traveling exec.) See: Outcomes
6. After you secure an appt, ps or face to face, always send an email confirmation.

6a. When the exec tells you there is no job available say yes, I know. Say, "I am not looking for a JOB!" I am looking for the hidden job that is why I sent my information to you. If they repeat it again, ask them to become a "Career Advisor" and if they would review and make changed to your information. Finally, after they have made changes ask them to recommend a "competitor," once they make those changes and therefore have taken ownership of you they are much more likely to attempt to find a place with them.

End of first week.

7. Second Week: If you have not heard from them, attempt to secure an appt with a call or email; that states only: “Have not heard from you,” leave your first name and contact # only.

7a. Before you go to step 8 try this. Secure several coffee cup holders from Panera Bread, Starbucks then send them the 2nd FIRST TFB. Send it with the TFB in the coffee cup holder and a yellow sticky note that reads Let's meet for coffee, etc. Then go back to step 1.

8. Wait two to 3 days after step 7; and then attempt to secure an Appt again or send “Dear John” Letter on this site or in the book.

9. This the final step before cleansing the list. See Email: “Last Ditch Effort” (Book Page 235) Call us for the info on the site.

10. Always cleanse your target list every two weeks. Save all the information, as in a month you could recycle it.

11. Once you have secured a position, always send an email note to all contacts that you have made since the beginning of the program to inform them of the position, company and responsibility.

12. After you have been in the position for 3 months, send an email to each of your target companies again acknowledging them for their courtesy. Keep in touch for at least the first 6 months to a year.

When you get blocked at all corners to get to the C Level contact, call Accts Receivable. You will get a live human being.
Then ask for the C Level by 1st name only and explain that somehow you got connected here. Could they put you thru. You must of made a mistake in dialing. You meant to get his personal #. Works at least a 3rd of the time.

****Warning: You will get people who will call you, and say "please stop" we have no positions. You then say, I thought so, but after careful research, I really want to be with your company. When can we get together?

They might say you are too aggressive, and as I have said often, your answer back is yes, I am. I got to the decision maker, don't you want all your people to do their jobs with that level of enthusiasm and urgency?

That is a close statement, be quiet. Then ask again when can we get together, use an either or time and date. Now wait for the other party to speak and make the appointment.

List

****** Two basic principles rule here.

A. You need 10 calls to get one appt and 10 appts (interviews) to get one offer. Basic math tells the truth, that us at least 100 contacts.

B. Read Dunbar below to get real #'s for the greatest success for the building of your Real Network.
Before you launch read the following pages:

Good Morning

Call Responses

What?

Trans

Current?

Targets

See Dunbar's Number Dunbar

http://www.youtube.com/watch?v=ppLFce5uZ3I

Copy this page and hang in your office while in Transition.

Please see our book for more information.

Copyright Notice: All materials herein are under copyright protection and may not be duplicated except for personal use. Any other use; is expressly prohibited by law without the express written consent of the author. Address all inquiries for exceptions to: Transition Compass 3191 Willow Creek, Suite A, Gainesville, GA 30504 404-348-0429

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