Virginia This is still a work in progress! WIP
Yes Virginia, there are really 10 Types of Chief Executives. See: Client Pages Tab
All make good and in some cases excellent possible business contacts and great Real Networking additions. The following is in no particular order. In each case, you are looking for foa a way to demonstrate why you are an opportunity for the CEO.
1. The Professional: The Explorer
The guy or gal who learned on the way up, that it is the people and clients, not necessarily the products, that will always make his company successful. Yes, s/he worked hard to get there, but others really made it possible. As a result he will always explore, seek and discover new ways to increase and grow his/her business. Your Tri-Folds are a way for him/her to see immediately your possible contribution. S/he will always have time to discuss a new idea and a new approach once employed. S/he will also help you to grow and succeed as others have helped him or her.
The best approach to this type is by being direct. Discuss and demonstrate your accomplishments and especially your potential. The ACP works particularly well here. This type of CEO Executive is very aware of the real impact of creative talented people. Your TBF and your unique business cards are one of the best ways to demonstrate that directly, but more importantly your preparation for the interview and your marketing materials illustrate the opportunity that you provide. See: ACP
2. The Mirage: Now you see them, now you don’t
“I made it, leave me alone.” S/he kept his/her nose to the grindstone and now it is their time to enjoy the fruits of that labor. They usually tell you via directions or actions. Don’t bother me and I will not bother you. I got mine you get yours.
When working with the Mirage, it may be best to concentrate on how you are that unique opportunity that will allow them to continue playing his role at the top. You must explain that you are a self-starter, quick study and need little supervision or attention to be very successful. You need to mention and explain your past successes were not a fluke or a thing of the past, but that the “fire” in the belly is still there intact. Based on the information submitted the reward of hire far outweighs the HA’s risk of hire.
3. The Wall Street Executive: Money facing executive
This guy or gal smiles and glad hands the "moneyed" crowd only. In many cases s/he treats his/her subordinates as if they were peons. S/he will take advantage of any situation and turn it to his/her benefit financially. No idea, process or strategy is safe, what’s his is his, what yours is his/hers. However, that also makes your approach, the Tri-Fold, attractive. S/he finds your approach of discovering the hidden opportunity very intriguing. What else can s/he learn from you? At least you will get their attention, beyond that you have to sell to his/her $$$$$ facing ego.Your personal approach is also something that they aspire to be able to do.
See: Reading the Walls, book or website
4. The Controller:
This particular variety expects every detail to be presented to them both verbally and in writing. S/he oft-times does not remember what you told him/her 15 minutes later or loses what you send or give them, but he/she wants it none the less. S/he is the arch typical “entrepreneurial” figure who cannot let go. They may seem to be a micro manager, they are not. They are driven by a different set of emotions. They fear that no one else can do the job as well as they can. It is part of the DNA of an entrepreneur. They more than likely also have you on speed dial and want to talk to you at all hours, including weekends, on a moment’s notice. You will need to be up to date with all information 24/7.
You can prosper by working for them however, because they have so much to teach and share with you, as their pride of ownership, allows them to share that which they probably should not. This may not be a career position, but it might be a great weigh station. After all as we say in the book, a career today is a series of part-time jobs. It after all is what you can take with you from each employer that makes (forces) you to grow and become more valuable to the next one.
One the best ways to approach this model is to be the “entrepreneur” also. Indeed, that is what you are the chief cook and bottle washer representing you. The TFB could be your ticket to the dance.
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Obviously, each of these executives above are good candidates for our PMSP approach. The real question is to understand them and their motivations.
As long as you realize what you have to offer, who you are and most especially who you will be. You have a shot. The Tri-Fold systems is just hokey enough to get a wow or “that is intriguing.” It accomplished its purpose, you got noticed.
Now sell, accomplishments and “stress relief”, more money or to their individual operating base “principles.” Explore for new Ideas, How can I insulate myself better to enjoy the fruits of my labor, or more $$$$$$$$$$$$$$$$.
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