The Key

“get THAT NEXT job”
782 Bayliss
Suite C
Marietta, GA 30068
bdreyfus@get-THAT-NEXT-job.com
770-579-6050

The Jobs Revolution
Personal Marketing Strategy Program©

The Key to a Successful Job Search

The following exposition is in actuality, a word of caution. Although, I created and tout the Tri-Fold Brochure (TFB) program, it is only one part of our answer to allow candidates to get that next job; it is not the whole answer. Please accept what we've written below as our attempt to make converts to our system understand the real complexities of the PMSP system.

The analogy we will use in this note will hopefully make some sense of the often complicated task of getting a job in today's peculiar and highly competitive market. This piece was originally meant to be written tongue-in-cheek, but in actuality it is possibly an answer, an explanation that I have been struggling to enunciate to help my candidates or clients understand how to use our Personal Marketing Strategy Program system. It came to me as I was driving back to the office after having just addressed a group of in transition senior executives. The response to my concept of using the TFB was phenomenal; it seemed as if I had finally exposed the real secret, the magic potion to’ get that next job.’

A bit of history is now in order. On occasion, I have seen many copies or alleged copies of my TFB’s at various coffee shops in and around Atlanta, and indeed, I have seen them while traveling in airport lounges around the Southeast. Often, I have been recognized as being the “creator” of the TFB/CPD (Creative Presentation Documents) system and then have been asked to review the proffered TFB’s. All too often, I have found much to my dismay that 90% of the people who had done them did not understand how to use them and "somehow" were under the delusion that the TFB itself was the “magic” bullet that would get them that next job. They all thought that the mere act of creating and using the TBF can or will get them a job. It will not.

The TBF must be used for the 4 real reasons it was designed; to have the candidate get to know themselves, to get them noticed by the Hiring Authority(HA), to allow the HA to feel and see the candidate as an opportunity, and finally to be used as an advertising piece about them in other possible contact or networking situations. Most of the copied TFB’s that I see were not used for their real purpose “to get noticed” and to secure an interview. The sales aspect of the program was most often forgotten. The hard work of making an appointment with the HA’s was left to chance or serendipity. Getting that next job requires that the candidate use the TFB to initiate a conversation with the HA and to establish an interview. The TFB is merely part of a sales program, a sales tool to allow the HA to notice you, and to get past the herd to be heard. Your job is to secure an interview, not create a pretty sales vehicle. Actually, the word vehicle and the thought of the word sparked this exposition below.

The best way to think of the TBF is to imagine it as the key to the ignition of the vehicle to “get you that next job." The components, the narrative could best be thought of as the engine that will power the vehicle, the accomplishment report as the transmission, the descriptor is the drive train;
and finally the ACP(Accomplishments/Competencies/Potentials/Experienses/Motivators) as the spark plugs. Without each of the above the vehicle will not get you to your destination.

To carry the analogy further, the sleek physical body of the car is made up from your introspective products in totality, your gestalt, with the talking points used to add color. The tires could best be viewed as the company and personal information that you garnered and studied from the web, and other places and finally the lights as your ability to meet , address, and reflect the HA’s risk of hire. Indeed, in our sales philosophy of
S. A. L. E. S. The E actually stands for elucidation which according to Webster's New World dictionary means to shed light. If you notice, in our sales methodology and the elucidation/presentation actually comes in the order that is supposed to in any sales visit. (Please check out our website to get further information.)

Just as with any new driver, you need hours of practice to refine your skills. Very few people come full blown as an experienced vehicle driver. Most of us need hours of instruction, training and practice, then finally we must all successfully pass some kind of road test to drive that vehicle; so too with our program. Our process allows you to prepare, practice and develop the skills necessary to leave the parking lot" of transition" and finally get on the highway to" get that next job." (Sorry)

Seriously, I know how much all my clients love the TFB’s they have the designed and produced, that is a logically expected predictable part and outcome of our program, but it is incumbent upon you to always remember the TFB is only a tool. The real work, the heavy lifting begins after the exhilaration of having produced the TFB is over. The introspection, the definition of who you are and finally the construction of the TFB is great, but the real power is that the TFB allows you to talk with clarity and authority about who you are and will be with prior managers, new contacts and while networking, more importantly, it allows us to be heard and escape from the herd of possible competing candidates to make appointments for interviews, to participate with a sense of purpose in interviews and finally to negotiate with a passionate zeal a good compensation program at the end of the job seeking process.

Yes, I am very proud of my contribution to the jobs revolution, I am especially proud that our system works regardless of your prior job experience, for indeed, in transition you are and always will be a sales representative selling one product, YOU.

Hope this has been helpful.
Bruce Dreyfus
For more information please contact us at:
www.get-THAT-NEXT-job.com
bdreyfus@get-that-next-job.com
http://twitter.com/brucedreyfus

“In today’s highly competitive market, if you are in transition mode; your potential employer cannot fire you for being too aggressive, but they definitely will not hire you unless you are aggressive!” BSD