The Vent
Vent!
For the first time in my professional career as a coach, I really got upset, or should I say steamed about several occurrences in the last three weeks.
Below is my vent.
One of the concepts that we have used over time has been pirated and bastardized to the point that it no longer looks, feels, or represents the ideas or concepts that it was intended to and consequently no longer does what it was designed to do. Unfortunately, in this particular case, imitation is not the sincerest form of flattery; indeed, it has become professionally insulting to me personally and in many cases actually a threat to the many candidates that are using the “jury rigged” tri-fold program to locate and interview for that next job. It unfortunately also has a deleterious effect on the efficacy of the PMSP© system and by reflection or association my efficacy as a coach and professional reputation. The Tri-Fold is only one part of our Personal Marketing Strategy Program© system and indeed, although it is the most visible, it is the only part that is not vital. Our Transition Compass™ PMSP© system has eight basic principles:
"get Real" Stop Living in YESTERDAY
“get INTROSPECTIVE” Know your product
"get INFORMED" Know your market place
“get PREPARED” Prepare your S.A.L.E.S. & marketing materials
“get NOTICED” Send information & contact decision makers every 3 Days
"get NETWORKED" Stay in touch with your contacts
“get INTERVIEWED” Present your ROI
“get THAT NEXT job!” Secure that job!
“get STARTED” Stay positive
“get Reinforced” Say Thank You.... Only 2-5% DO!
Yes, I can count the 8 Basic Principles of the PMSP© System has 10 parts, the 1st and the 10th should be givens in any job search process. If you read the principles carefully the initial “opportunity” Tri-Fold is indeed, only one part of 1/8 of our programmed system.
Now let’s talk about that system in more detail. I think it's necessary to remind people of the basic purpose of our system. It was designed for three unique different purposes, to help candidates discover who they were, are and will be, to circumvent Human Resources (HR) and the “existing jobs syndrome” and to “get NOTICED” (Step 1)by the appropriate hiring authorities (HA) which enables the candidate to “get INTERVIEWED” (Step 2)and then obviously to “get THAT NEXT job!” (Step 3)
The PMSP system was designed specifically to reach and explore the hidden job market and allow my candidates to demonstrate why they are an “opportunity” for the HA and the company they represent. It was designed to separate my candidates from the “herd to be heard” and to allow them to transit from just another piece of paper to a person of opportunity for any HA. The truth is simple; people always hire people, not paper. The PMSP© System is not and never has been to just get a job. Since S.A.L.E.S theory 101 dictates that you always go to the top, to where the money is, then our PMSP System was designed to do just that. That next job can best be secured by going to the C suite, and your getting to Step 2, to “get Interviewed” which depends on your ability first to be noticed as an opportunity.
We spent months in the creation of the first tri-fold and deciding the correct placement of the text and the use of the columns and content to best allow our candidates to achieve Step 1 to “get NOTICED.” The order of the information and how it is presented is designed to demonstrate that "opportunity" that your candidacy could represent. It is also designed, as we said above, to separate you from the rest of the herd, merely looking for a job, and make you, the candidate, a person of opportunity and not just another applicant for a job.
The TFB may seem, and indeed, it is supposed to seem a simple seamless presentation format; but because of the six columns on the TFB and the import of the placement of the information in the right order, as well, choosing the correct information in those columns is not simple happenstance or serendipity, the arrangement is vital to the candidate’s successful goal of achieving a new position. When the TSB is folded correctly, it is clear to the reader who you are; and not just what you did or how you did it. It presents you as a person of opportunity. It is purposely written in the third person. It forces the reader to possibly see you in a "hidden" job. It telegraphs a uniquely different message than what some of the imitation pirated "duplicate" TFB's that I see as I make my rounds to my various speaking engagements.
What I have discovered in these and many other cases, although very well done, is that these TFB's end up broadcasting the absolutely wrong message. In this time of limited opportunities and glut of well-qualified candidates they demonstrate that you merely want a job; and may actually cloud your message that you are an opportunity, your incorrect use of the TFB actually either clouds or increases the risk of hire for the HA. These counterfeit TFB’s do not present you as a "person of opportunity," but simply another candidate and you end up on the desk of a HR functionary, instead of the C level person that you sent it to in the first place. Your “get noticed” time is uniquely short and has been circumvented; it is not the magic bullet that the advocates of the counterfeit TFB’s propose. As we all know and understand, you can only make one first impression, so why send a document that doesn't do the job, can never do the job, and will only put you back in the hands of HR.
Finding a job is easier even in today's world if you use the PMSP© TFB correctly. Once you send a counterfeit. it is not easy is changing the opinion of the hiring authority that you indeed are looking only to demonstrate your being a person of opportunity as opposed to a traditional candidate. You can almost never go back to the premise of our system, that you are looking for that hidden an opportunity where you can make a difference within the organization. As we have discussed often, risk of hire far out-weighs reward of hire. Why compound that risk with information that you send to get noticed and have it portray the wrong image of your candidacy as soon as the HA sees you TFB.
Again, although we are flattered by all the imitation counterfeit TSB's the results that these candidates who use them have not been realized.
As evidenced by our success with the PMSP system, using the system properly will allow you to, “get NOTICED,” “get Interviewed,” and “get THAT NEXT job!”
Bruce Dreyfus
Managing Partner
“get THAT NEXT job”
Special Tri-Fold Presentation Package:
1. Introspection & Preparation, PDF Format: 145 pg $15.00
2. The Tri-Fold Program, PDF Format: 172 pg $18.00
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Thank you,
Bruce Dreyfus
"get THAT NEXT job!"
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We look forward to helping our transitionees make that leap back into the world of success. Our Tri-Fold Brochure approach along with the PMSP's other Eight Basic Principles of the Job Search Process will help you "get THAT NEXT job!"
“In today’s highly competitive market, if you are in transition mode; your potential employer cannot fire you for being too aggressive, but they definitely will not hire you unless you are aggressive!”
Bruce Dreyfus, Managing Partner
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