Seven Signatures: The 7 Signatures
The Seven Signatures: The 7 WIP
This page was originally prompted by a conversation with several clients. It is still a work in progress.
It is our responsibility to help the client buy, not sell them. In transition that means allowing the potential HA to understand why we are an opportunity for him/her and for their company. Our goal has to be to demonstrate that our opportunity outweighs the risk of hire. The HA can expect a consistent reward of hire from you as a candidate.
Below, we will attempt to discuss briefly the reality of a sale as it relates to transition. We will also demonstrate the seven different signatures in each sale. In this case the terminology of sale and transition are synonymous.
In every sale/transition event there are seven signatures. Each signature is a linear path to possession of you, your credentials, and more importantly your physical presence in their company. Indeed, once asked to make that first comment on your credentials two things occur simultaneously, one you are inviting the HA to take intellectual possession and ownership of your search process and two you are introducing the concept after they work on your TFB that you will go to the competition. The way you get that ownership is to ask each of your contacts to become your "career adviser."
As I alluded to in the title of this discussion in every sales situation there are seven signatures.
The first of these seven is when a client or potential hiring authority writes on your Marketing Materials-Tri-Fold or begins to make some adjustment to your wording, spacing or layout. That is the possession or ownership signature, possibly the most important psychologically because the "walls" come down between you and the buyer. They are now somewhat responsible for your success in the job search.
The second signature is when you have asked the client or hiring authority to purposely make changes to improve the marketing materials that you have shown them and they begin to write. This second act of actually making changes to the text, not just marking up your TFB solidifies the "ownership" status.
The third signature which indeed is uniquely different from all the others is when a hiring authority offers (possibly after some casual prompting by you) to send your information to another company or individual in their company.
The fourth signature is when the hiring authority offers you verbally the job or an opportunity to build a job and gives you written instructions with their hand written notes on that material to "qualify and apply" for a hitherto unknown position.
The fifth signature is when the hiring authority offers you the job opportunity in an email or in a formal basis in writing. This allows you to you tentatively accept and then negotiate the offer, the HA will then send you a new offer.
In normal sales parlance, the 6th signature is when the HA sends you the amended offer under his signature
Again, in normal sales parlance the (7) seventh signature is when the HA now sends you the welcome packet, the compensation & benefit programs. It is actually the HA's up sell to you. Indeed, it is the goal of every job seeker.
In truth, there is no difference between the signatures in a sales situation and the signatures in transition.
More to come later... This is still a WIP product. Your thoughts, comments and criticisms are welcomed.
Our PMSP© System works! Historically, we have had over a 80% placement rate in just 6-12 weeks, regardless how long you may have been searching for a new job in the past. We can help you "get NOTICED," "get INTERVIEWED," and "get THAT NEXT job!" We demonstrate to our candidates how to use both the existing and hidden job markets. We leave no stone unturned.
Let us share our best job transition secret with you. The PMSP© program utilizes our unique Tri-Fold Brochures Presentation methodology. This system allows you to enter your next job search as a Hiring Authority's opportunity, not just an average
candidate.
"Home of the Tri-Fold Brochure Placement Program."
See the Tri-Folds.
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Bruce Dreyfus, Managing Partner
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